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Wise Bites wins Top 10 Most Innovative Products Award

We are delighted to share that Wise Bites has been given a Top Ten Most Innovative Products Award at Grocery Showcase West, an exhibition put on by the Canadian Federation of Independent Grocers.

It's really gratifying to see our efforts to create a unique product offering recognized. We're in this business because we found there was a dearth of allergy-safe snacks in the marketplace that could truly be enjoyed by everyone. Sadly, more and more households contain multiple people with different food allergies or sensitivities. That's why our baked goods are free of the top 11 allergens, including, among others, gluten, dairy, soy, peanut and tree nuts.

But our products are just as much about what they do contain as they are about what they don't contain. Yes, Wise Bites are allergy safe, but they're also packed with protein-, fibre- and iron-rich ingredients that are good for everyone, regardless of whether or not allergies are a concern. We also believe this is an important step because a lot of what's out there for people who suffer from food allergies might be safe to eat, but mostly comprised of empty calories. We're so glad our peers concur that this growing group of consumers deserves better.

It was fantastic to connect with so many great food producers and retailers over the course of Grocery Showcase West. We're sending a big thanks to the organizers!